N.O.W. teaches nonjudgmental awareness of the present moment and stillness. As the user brings attention to listening, N.O.W. helps to quell unwanted thinking—the source of all stress and discomfort—and replace it with stillness.
As a teacher of stillness N.O.W. likes to be quiet. It would be inappropriate if N.O.W. shouted for attention like an advert or your mobile phone’s notification sounds and vibrations.
Instead, N.O.W. is like a trusted friend who speaks to you in a quiet voice.