Founder / CEO
Michael Joly has a track record of success in professional and consumer audio product development, psychoacoustics and new business development (as former founder of OktavaMod). He is the co-developer of the n.o.w. Tone Therapy System, and led our first product’s reduction-to-engineering practice through to manufacture and marketing. Prior to solu, he pioneered the business concept of modifying inexpensive recording studio microphones to deliver results rivaling microphones costing 10 times more, turning Octavamod into an internationally recognized brand. Additionally Michael has long immersed himself in the study of Perennial Philosophy and Sound & Consciousness. He believes the heart must lead the mind; in that race, he claims he’s neck and neck.